Marketing is one of the popular professions for young people. Having a marketing degree will be a great start for you to do well in marketing jobs in the future. So what do you do after graduating from marketing school? To help you have a clear career orientation, here are 7 jobs in the marketing industry that you can choose in the future. Let’s find out what you can do after studying marketing !
Digital Marketing
To adapt to the strong development of technology as well as changes in consumer behavior, businesses increasingly recognize the importance of digital marketing. Therefore, job opportunities in this industry are extremely open.
This field spans marketing tasks such as social media management, SEO, pay-per-click (PPC) advertising, mobile marketing, affiliate marketing, etc. The job will require you to communicate via email, phone, and conference calls quite often, but in return, the working hours will be more flexible. As a digital marketer, you will have the opportunity to better understand existing digital platforms, increase your ability to communicate effectively with colleagues and customers, and exercise your creativity in building ideas or content. This position also improves your analytical and creative skills in an amazing way!
Communication
Communication is the method by which a company conveys a precise and unique message to its audience about its products and services. Communication is the use of a variety of communication channels such as email, TV, newspapers, events, etc. to attract the attention of potential customers and share necessary information.
To enter this field, you must first of all be a person with excellent communication skills, whether face-to-face or indirectly through other media channels. In addition, to be able to represent the business to communicate effectively with customers, you also need to hone your sensitivity to the psychology and communication behavior of the crowd to complete the job in the best way.
Event organization
With a marketing degree, you can pursue a career in event planning. As the name suggests, this job encompasses all the tasks related to event planning. Weddings, conferences, seminars, trainings, professional trainings, meetings, promotional events, etc. all require organizers to anticipate the needs and preferences of attendees. If you have experience organizing and promoting events while in school, you can definitely apply for this position after graduating with a marketing degree.
Market research
Do you have strong analytical and research skills? Are you a marketing student passionate about creative research and want to understand consumers? Market research jobs are for you. A marketing degree will give you the foundational knowledge and skills to research markets, customers, and competitors.
The job of a market researcher is to design and conduct assessments of consumer reactions to new products and services or changes in product features, packaging, and advertising. New trends in the market are also considered to help the company develop effective marketing plans. In short, market analysis helps to indicate which products and services should be sold and how to sell them.
Public Relations (PR)
The basic goal of public relations is to build, maintain and manage the image of a business or organization in the eyes of the public. To do this, public relations practitioners will need to identify who the audience is, from which you need to analyze the issues they are interested in and expect, and at the same time find appropriate means and media platforms to communicate with the audience.
Obviously, you will be suitable for this job if you possess in-depth research ability along with a keen sense of business communication. During the course of work, your writing ability, especially reporting to customers, along with your public speaking and event organization skills will be improved.
Product Development
If you want to see and be directly involved in the process of building a product from start to finish, this would be an interesting position. You will be taking ideas and turning them into real products based on your industry experience, customer relationships, and the future potential of the product. It may sound creative, but the task requires commitment in terms of time and budget, and most importantly, increasing the product’s profit for the company.
To be a successful product developer, you need to understand your product like the back of your hand. At the same time, research skills and understanding of market trends are also important factors for success. Possessing these things will help you be ready to seize opportunities. A note for you is that in the current era, the demand for technology products is increasing day by day, so developers need to have predictions and understanding of this field.
Business man
Did you know that you can become a…salesperson with a marketing degree? In case you are planning to join a company that specializes in providing marketing solutions, the position corresponding to a sales person is called account based marketing (abbreviated as account). For that company, account helps to focus marketing resources on specific customer segments effectively to increase revenue in a short period of time.
An account executive, like a normal sales person, needs to have an energetic personality, excellent business communication and presentation skills to attract and ensure the relationship between the company and the customer. In addition, the account requires you to be equipped with marketing knowledge to provide the most accurate and practical advice to customers.
